Six Stages of the Business Lifecycle

What stage is your business at now and where do you want it to be?

01 STARTUP
minimal revenue

startup.png

Product development
No funding
Energetic, nervous & excited
Connected on ideology
Focused on first customer

02 WILDERNESS
<$250K revenue

tent.png

Trading time for money
No team
Stressed and/or bored
Focused on survival
Hand-to-mouth
Sub-standard profitability

03 LIFESTYLE
$250-$300K revenue

beach.png

Commercial wage
Bank loan funded
Modest additional distribution
Comfortable without being brilliant
Small dynamic team
Staff have multiple roles

04 desert
$250-$350K revenue

desert.png

Expanding overhead
Working capital stretched
Stressed
Internal team issues
Growing pains
Lack of clear action plans

05 performance
>$350k revenue

statistics.png

Oversubscribed
Optimal capital structure
Clear growth strategy
Margin expansion
Increasing return on every dollar invested
Dynamic & professional
Strong performance culture

06 unicorn
>$500K revenue

unicorn.png

Public company
Global brand
Industry benchmark
< 1% businesses